Painted Earth Skin Care Optimum 20% Vitamin C With Ferulic Acid Serum Review

Painted Earth Skin Care sent me the new Optimum 20% Vitamin C With Ferulic Acid Serum to review. I am a huge fan of Painted Earth Skin Care and used the Optimum 18% Vitamin C Serum every day. It is the only skin care regiment I have stuck to for longer than a month. I have been using this serum since being introduced to it over a year ago. I LOVE LOVE LOVE it and have noticed a significant change in how healthy my skin looks. So much so that I rarely ever wear make up anymore.

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So, here’s my question: Why change such an amazing product? Right? I mean, if it’s not broke don’t fix it. I never understand that until I became an adult and found products that I fell in love with that were later changed and just never the same. Lucky for you ladies, the Opitimum 18% Vitamin C Serum is still available, however the Optimum 20% Vitamin C Serum with Ferulic Acid is AWESOME!

painted earth 001

Since using the new serum I have seen more of a reduction in the sun spots over my face. I wish I had a high resolution camera to show you the difference but they were light but noticeable to begin with. Not light enough to see on my camera. Now I have noticed a big difference even after the difference I noticed with the Optimum 18% Vitamin C Serum.

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What is Ferulic Acid? According to Wikipedia: “Ferulic acid is a hydroxycinnamic acid, a type of organic compound. It is an abundant phenolic phytochemical found in plant cell wall components such as arabinoxylans as covalent side chains. It is related to trans-cinnamic acid. As a component of lignin, ferulic acid is a precursor in the manufacture of other aromatic compounds. The etymology is from the genus Ferula, referring to the giant fennel (Ferula communis).”

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Did you get that?  Yea, me neither!

Basically Ferulic acid is found in the cell walls of plants such as rice, peanuts, wheat, apples and other fruit. Being particularly abundant in amaranth and coffee.  The name amaranth comes from the Greek for “the one that does not wither,” as a result of all the ferulic acid presumably. It is an antioxidant that can seek and destroy several different types of free radical.  From what I have been told free radicals are what destroys your DNA in your skin causing sun spots and other aging.

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Thank you Painted Earth Skin Care again for always bringing us the best!  If you have sun spots or other aging signs on your face, neck and chest give this a shot.  After it has been absorbed into your skin it won’t be washed off.  That means your skin is going to get the benefits from it even if you dance in the rain.  I feel confident to go naked on my face every day now.

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Disclosure of Material Connection:  I received one or more of the products or Services mentioned above for free or monetary compensation in the hope that I would mention it on my blog.  Regardless, I only recommend products or services I use personally and believe will be good for my readers.  I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255:  “Guides concerning the use of Endorsements and Testimonials in Advertising.

Introducing Messy Mama Traci

I am so happy to write my very first guest post on any blog ever. Thank you, Messy Mama Amy, for inviting me into your online space! My name is Traci, I am in my early thirties, married almost ten years now to my wonderful husband and we are raising our four beautiful children aged 4 (in a month), 5, 6 and 7 years old.

Messy Mama Traci

Our little family strives to live a simple life of loving people and leaving things better than you found them, which is easier said than done with four small children! On the other hand, our children are our mirrors and measuring sticks, reflecting our values and keeping us on track with practicing what we preach. While there may be nothing simple about juggling doctor appointments, school papers, projects, social activities and sports for six very different people it is a rewarding challenge that has yielded more patience, discipline and joy than we ever knew possible.

Since our children are so close in age it has always made more sense for us to have me stay home full time and I would not have it any other way. I do have a college degree and with many professional skills to offer the workforce, although quite dated and rusty I presume, (hey I am a fast learner!) and will jump back in when the time is right.

For now we lead the humble life of a one income family and while we may dream of long wish lists of wants at times, my husband and I often agree that it is amazing how we have always had more than what we need. We have had large children’s hospital bills forgiven, hand me downs dropped at our door countless times, meals prepared when newborns came home, and babysitting offered by trusted and loving people.

We also budget carefully, having put credit cards behind us entirely for two years now. I cook a lot from scratch, shop Aldi and sale prices for groceries and on my best days meal planning saves a lot of impulse buys and food waste. I shop thrift stores which offer a huge selection of name brands in great shape for pennies on the dollar. Most of our home maintenance and improvements are also done ourselves with the exception of some more complicated electrical or plumbing which in certain cases are more economical to leave to the efficiency and expertise of professionals.

Let me introduce you to my Amazing Husband, really that is his name. “Amazing Husband” keeps him alphabetically first in my phone’s address book which avoids those awkward moments where you send a text meant for your husband and mistakenly send it to your friend. (Interestingly that puts Messy Mama Amy at risk for receiving such a message being second in line, maybe I should plug in an imaginary friend, Abby perhaps?!) Seriously though he is amazing, he is loving and attentive to each of us, works hard to provide and is so smart and creative with everything from our tight budget to home improvements and is an amazing teacher at our church, coach for kids track, honestly I am in awe of how blessed I am to be his wife and have him with me to raise our children.

Miss Sunshine, age 7.5, is bright and intense, our beautiful daughter with an insatiable appetite for learning and adventure. She goes on the biggest and fastest rides that I can stand, eager for more and bigger things, and has done everything at an early age, from walking and talking to riding a bike and now skipping the second grade. She is extremely focused on whatever is her task at hand so she can have quite a serious streak and yet has no hint of perfectionist in her. She loves to throw together songs, plays or games with family and friends, she is a joy.

Cuddle Bear is our first son, 6.5 years old and a sensitive and passionate boy that makes friends everywhere he goes. He is quick to smile and relates so well to others through conversation and play. He prides himself on being the first one up in the morning just to get a little alone time with Mom and sometimes Dad, he is very observant and contemplative always asking questions, often the same ones over and over to the point I think he is testing to see if the answer ever changes. He is dependable and responsible, the only child that prefers to give his toys away to keep his most treasured things neat and organized.

Grease Monkey is 5 now, he is the most curious of all of our children and that is quite a title since all children are quite curious to begin with! He is cute as a button which melts my heart despite all the messes and broken things that result from his curious and impulsive ways. He would rather be in the truck or garage with Dad any day, studying moving parts and components like a man in a child’s body. He is a hard worker, surprising me recently with the energy and focus he puts into writing and reading ahead of his age level which will suit him well if he continues in his tinkering ways!

Wild Cat turns 4 next month and he is the sweetest stinker ever, mixing sweet and sour for an irresistible boy that keeps us on our toes. He is fearless and agile, keeping up with his siblings without missing a beat. He flips, tumbles and dances his way, with his Dad’s million dollar smile, into the hearts of everyone he meets. He was a real Mommy’s Boy for a while there but is growing up fast and so excited to launch into the world of school friends and teachers in his preschool after this summer.

I tried to choose my words carefully as it is so challenging to describe any person in a few words, least of all the five people dearest to me that continue to grow and amaze me in our ever changing journey of life. I hope my love and admiration for the people they are becoming, and have already become has shown through. Above all I continue to be amazed at God’s creativity and beauty in creating people so very different and putting them into this structure of family where we provide comfort, security and unconditional love for one another just because we belong to each other. It is a beautiful thing for which I am thankful every day. I hope you can relate and enjoy what I will affectionately refer to as our variety show!

Chillafish 31 Chillafish BMXies Giveaway – Win 1 of 31

Chillafish is heading towards 50 000 FANS on Facebook,  HOLIDAY is knocking on the door  and BMXie has a NEW TOY AWARD!   
 
WIN one of the 31 Chillafish BMXies we are giving away!!  One reader from Confessions of a Messy Mama will win one of the 31 Chillafish BMXies!  Good luck!
 
 
Disclosure of Material Connection:  I received one or more of the products or Services mentioned above for free or monetary compensation in the hope that I would mention it on my blog.  Regardless, I only recommend products or services I use personally and believe will be good for my readers.  I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255:  “Guides concerning the use of Endorsements and Testimonials in Advertising.

Max: The Curse of Brotherhood Giveaway

This game rating is everyone 10+ this game have fantasy violence and mild language. If you want to enter to win 1 of 2 codes for Max: The Curse of Brotherhood. Enter Below. 

I received two codes to give to two winners. After the giveaway has ended you will have 48 hours to claim the prize. After claiming the prize I will email you a code that you can redeem on your Xbox 360. You will not receive and actual game disc. Good Luck and Enter Below. 








a Rafflecopter giveaway

 

 

Weight Gurus Digital Bathroom Scale Review

I was given the opportunity to review the Weight Gurus Digital Bathroom Scale with large backlit LCD and Smartphone tracking and I’m so glad I took it.  When I received my scale  in exchange for my review and did a little dance since my old scale was not this close to being this cool.
I struggle with my weight and always have.  I don’t care as much since I tend to stay away from the mirrors, however, I’m not in a position to keep replacing my wardrobe every few months.  Putting on 10 pounds when you are on five foot tall is a little more like 30 pounds so even five pounds can make my clothes look snug.  Let’s be honest here, if all clothes fit like maternity clothes I still probably wouldn’t care but when I can’t breathe sitting in my jeans then it’s time to focus again!
The people in that you know that are in amazing shape work very hard for it, especially if they are over 30.  I am too tired to work hard enough to get to my goal, but I can still be comfortable in my own body.  A number doesn’t get you there, the scale can say 100 pounds or 500 pounds and if I’m uncomfortable it doesn’t really matter what it says right?
Product Description:
Easy to readEasy to read in all lighting conditions. Bright blue backlight. Extra Large 4.3″ diagonal LCD.

Accurate4 high precision sensors provide reliable, truthful measurements every time.

Smartphone TrackingSync weight with iOS and Android devices. With our free Weight Gurus App you can store weight entries, view trends, and chart progress. Syncing is easy. Simply press the App’s weigh-in button and scan the scale’s display with your smartphone camera – much like scanning a barcode. No bluetooth pairing or network configuration required! Syncing is fast. It takes about a second.

Master Your WeightIn our first year we have helped people lose over 100,000lbs! Nothing makes us happier than seeing people improve their health!

Designed in the USAMany scales are sourced and sold from China with little concern for the overall experience and quality. We custom design our scales from the ground up – from our Weightless and appSYNC technologies to the slim design and extra-large, extra-bright, easy-to-read display.

Hassle Free100% satisfaction guarantee. 5 year limited warranty. We’re not perfect – but, when we make a mistake we’ll do our best to make it right. Just email info@becomeGurus.com 

 

 
My favorite feature of this scale is that it remembers you.  I set User 1 as me in the scale.  So I will give myself a goal to lose 20 pounds in six months and it will show me how much I’ve lost or (heaven forbid) gained, it will not show me the number.  I can keep track without worrying about who might see (not that I care but some people might).  Plus, you don’t have to do the math in your head, you just see that you’ve lost 8 pounds and well that would leave 12 pounds.  I love the fact that you can download the app to your smartphone and keep track of your progress too.  It’s super easy to stay on track!

Disclosure of Material Connection:  I received one or more of the products or Services mentioned above for free or monetary compensation in the hope that I would mention it on my blog.  Regardless, I only recommend products or services I use personally and believe will be good for my readers.  I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255:  “Guides concerning the use of Endorsements and Testimonials in Advertising.

I received one or more of the products mentioned above for free using Tomoson.com. Regardless, I only recommend products or services I use personally and believe will be good for my readers.

Cross-Country RIO 2 Summer Party Tour Comes To Cincinnati July 8th

JOIN THE SUMMER’S BIGGEST PARTY AS
TWENTIETH CENTURY FOX HOME ENTERTAINMENT BRINGS THE SIGHTS AND SOUNDS OF THE AMAZON TO CINCINNATI
The Cross-Country RIO 2 Summer Party Tour Stops in 
8 Major Markets Bringing Soccer Fever, Games, 
Samba Lessons, and Fun for the Whole Family!
- RIO 2 is on Blu-ray, DVD and Digital HD July 15
 
My girls and I will be at the Cross-Country RIO 2
Summer Party Tour that stops in Cicninnati on
July 8th at Riverfront Park from 1 – 6 p.m.  
 
Come out for the fun!
WHAT:  Twentieth Century Fox Home Entertainment brings the party to the people with its cross country RIO 2 Summer Party Tour. Families will have plenty of reason to shake a tail feather down to the tour; it’s full of interactive activities for all ages including portable viewing stations to watch soccer games, live from Rio; screenings of RIO 2; Samba performances and lessons; customizable Carnival masks; soccer challenges, and much more! All guests can also turn their fun into a global sensation by joining a cross country karaoke   from the party via the sing- and dance-along photo booth.
SCHEDULE:
               
Date
City
Venue
Event Times
Game Times
Monday, 6/30
New York
South Street Seaport
12-6:30pm ET
12 & 4pm ET
Tuesday, 7/1
Philadelphia
Franklin Square
12-6:30pm ET
12 & 4pm ET
Saturday, 7/5
Atlanta
Mall of Georgia
12-6:30pm ET
12 & 4pm ET
Tuesday, 7/8
Cincinnati
Riverfront Park Smale Field
1-6pm ET
4pm ET
Wednesday, 7/9
Chicago
Kohl Children’s Museum
1:30-6:30pm CT
3pm CT
Saturday, 7/12
St. Louis
St. Louis Galleria
1-6pm CT
3pm CT
Monday, 7/14
Dallas
The Parks at Arlington
12-5pm CT
N/A
Friday, 7/18
Los Angeles
Hollywood & Highland Center
12-5pm PT
N/A
WHY:  With the Blu-ray/DVD and Digital HD release right around the corner, Fox Home Entertainment will bring the party from the Amazon this summer with a bunch of family-friendly fiestas across the country. You can find the Summer Party Tour any time of day, check out pictures from the tour, follow the GPS enabled tour bus, and explore all sorts of RIO 2 goodies atwww.rio2summertour.comFollow the tour on social media with #rio2summertour.   

Car Seat Safety Doesn’t Take A Holiday + GIVEAWAY

With the Fourth of July right around the corner Safety 1st wanted to remind you that car seat safety doesn’t take a holiday.  They have agreed to send me a Safety 1st onBoard Air 35 Air + in exchange and I was happy to share their tips since I see far too often children in the wrong seats if in seats at all.  EVERY time you place a child in the car, please be sure that you are using the proper car seat for that child.   Did you know that AAA announced yesterday that it projects 41 Million Americans plan to travel for the 4th of July weekend?

With 34.8 million choosing to travel by automobile (the highest level since 2007, according to AAA), it’s more important than ever to ensure children are safe in the backseat. From car seats that provide full body safety protection to crash tested car storage for travel essentials, the below products from Safety 1st ensure children are safe for a fun-filled family road trip:

Car Seats:

The Safety 1st onBoard Air 35 Air + infant car seat allows your child to ride rear facing from 4-25 pounds. It’s equipped with a 5-point harness, adjustable stay in the car base and Carry Curve™ Handle with an ergonomic design.

The Safety 1st Advance SE 65 Air +  convertible car seat ensures your child is safe from 5-65 pounds. Better yet, it meets the new requirements for the new 65 Pound LATCH rule.

The Safety 1st  BoostAPak is a belt-positioning booster, that’s also a backpack! To help make booster seat riding more fun for children, and easier for parent’s the BoostAPak provides on-the-go convenience and safety. Perfect for traveling, switching between cars, and it fits into an overhead plane compartment.

Organizing the Car:

Anything not secured down is a potential projectile in the event of a crash or just stopping fast.

No more to stretching or taking eyes off the road to find items stashed under seats!

Safety 1st Car Door Sanitation Station easily installs into a car doors compartment, allowing parents to store tissues, wipes, lotion, and other essentials within arm’s reach.

The Safety 1st Just-In-Case Storage Station keeps travel essentials like diapers and toys safely stored in the car trunk eliminating the worry of car projectiles. The storage station secures to trunk floor with anchoring screws.

Are you shopping for a car seat?  Maybe not, but you may still need a refresher and should read:

Travel Safety by Safety 1st Consumer Safety Expert Julie Vallese

The three most important things when choosing a car seat are:

·   One that fits your child

·   One that fits your car

·   One that you will use correctly every time

You can accomplish this by:

·   Have the car you will be using the seat in with you and try it out at the store.

·   If possible have your child with you at the time of purchase

·   Follow information in both the car seat manual and vehicle manual for installation

·   Attend a car seat check for assistance in proper installation and use from a certified car seat technician

New rules for car seats using LATCH require understanding of your car seat’s weight and child’s weight:

·   Car seats (after 2/27/14) are required to carry a label guiding on maximum weight limits for LATCH

·   The combined weight should not exceed 65 lbs

·   Look in the manual and label on the car seat to identify the weight of the seat

·   Look for a weight on the maximum weight for the child

·   Know your child’s weight

·   Combined weight of the seat and your child exceeds 65lbs? Install the car seat using the vehicle’s belt

One VERY LUCKY reader will win a Car Seat to keep the child in their lives safe for Holidays and every other day of theirs lives!  Enter below.

Disclosure of Material Connection:  I received one or more of the products or Services mentioned above for free or monetary compensation in the hope that I would mention it on my blog.  Regardless, I only recommend products or services I use personally and believe will be good for my readers.  I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255:  “Guides concerning the use of Endorsements and Testimonials in Advertising.

Keeping Your Style With rue21

Being a mama of three little girls I rarely have time to keep up with fashions.  I mean I barely have time to shower most days so who am I to worry about what I put on to cover my nakedness.  However, that’s not who I am.  I miss being able to take time to coordinate the perfect outing outfit or always being put together when I go into the office, all the way down to the perfect accessories.  For the last couple of Summers it seems like Maxi Skirts are the in.  I can’t tell you how much I LOVE this new fashion statement!

Maxi Skirts are attractive, fashionable and yet still appropriate and allows me to chase my two year old everywhere.  Some days I do have to crawl on the floor under furniture to grab her.  I’m sorry that she isn’t so well behave, but we love her!  My favorite Maxi Skirt found at rue 21 is the Tye Dye Knit Maxi Skirt, I love it in all three available colors!  I love just how versatile they are and I can throw on a t-shirt, tank top or even a nicer blouse, depending on what my plans are for the day.

Rue21

I love all the fashion tops that rue21 has to offer also.  Believe it or not, just because a mama looks like her closet upchucked her outfit, doesn’t mean that’s who she is.  If I had time to go shopping for clothing without my children tagging along I would probably look a little more up to date.  Also, let’s be honest, there are days when I’ve had a total of 3 hours of broken up sleep and I dress myself in the dark.  I don’t even realize what I am wearing before walking out into the sunlight.  At that point in time, I just don’t have the energy to care about how I look.

I think this new jogger sweatpants style is great too!  Super comfy clothing but still stylish – I think I speak for all mamas when I say thank you to the fashion world.  At this point in my life I look more for function than fashion, but no one says you have to forget about fashion.  If I can find a style that fits my purpose of being a mama to three very busy girls but is still fashionable I’m jumping on it!

Disclosure of Material Connection:  I received one or more of the products or Services mentioned above for free or monetary compensation in the hope that I would mention it on my blog.  Regardless, I only recommend products or services I use personally and believe will be good for my readers.  I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255:  “Guides concerning the use of Endorsements and Testimonials in Advertising.

Bloggers Take Your Power Back – Why Would They Buy The Cow When They Get The Milk Free

Why would they buy the cow when they get the milk for FREE?

There are many bloggers.  I would be willing to bet that each of one you knows someone who has at least dipped their toes into blogging.  You may even wonder how to start a blog yourself.  First, I can tell you that it’s not easy.  You aren’t going to just wake up tomorrow, start writing and then find yourself with thousands upon thousands of readers.  Well, you might if you write an amazing story.  That isn’t me.  I am your normal mom from around the corner who messes up EVERY SINGLE DAY in some way.

You might see me one day and wonder how I’ve got it all together.  That’s only because I bleach my hair and it’s so dry that I can go a week without washing it but it still looks clean.  I have stopped wearing make up and have been lucky enough to work with some AMAZING companies like Painted Earth Skin Care who offer the best natural skin care that I feel makes my skin look awesome without make up.  My skin care routine takes me all of 4 minutes a day (if that).  I managed to marry the most amazing man on earth who will actually do laundry for me so I don’t stink when I leave my house and our children look semi-put together.

However, I don’t have anything put together myself.  What I’ve found over the last seven years of motherhood is that very few mothers do.  Do you know why?  Because we are all learning on the fly.  I’m getting off on a rant.  Basically, I started this blog to put myself out there and stop trying to keep up with Mrs. Jones and her perfect family.  That’s how I found myself.  I found myself and thousands of you moms have it together, it’s the world that doesn’t.  My rant about the world not having it together comes from a company not wanting to pay bloggers in some way for their services.

Bloggers advertise for companies every day.  We introduce new and old products to the world via our blogs and social media.  We work hard for years to build a following and with that hard work we expect some sort of return.  I have disclosed in every review that I have received product or some other type of payment because that’s what I do to fill the income gap for my family.

Companies like Serenity Home & Health Décor will pay a cleaning service to clean their offices and The United States Post Office to deliver their product.  I’m sure they even have an accounting service. However, when asked to post a giveaway for them they stated they would not be making any sort of payment to me “due to a gray area of Google’s Webmaster Guidelines.”  This is a ridiculous excuse that is not true.  When I responded telling them I was insulted that they didn’t think my time was valuable they simply stated other bloggers would do it.

So, bloggers of the world who feel okay with providing a service for free I have this to say to you: you undervalue yourself.  You are giving companies the power to use you and discard you.  These companies make millions of dollars (or at the very least, a tidy profit) by providing services and products yet don’t feel that you deserve to be paid for your services.  Stop giving them the power over you.  Let them pay for commercials on television that no one watches anymore or pay for an ad using an actor that no one trusts.  Most bloggers, not all (but that’s a whole other post), will give their honest opinion and that’s why people read the blog reviews before buying a product they’re have been interested in.  Bloggers don’t make tons of money. I can’t quit even a part time job because I don’t make in a year what I make in a month blogging.

We normally take product as payment, some of us who have been typing our fingers to the bone over the years will be paid in addition to the product because we have a loyal group of readers and our outreach is larger than others.  However, this isn’t a cushy job.  It’s a job that I stay up late at night to do.  Maybe I didn’t get the shower I wanted to get today (this week, who am I kidding) because I had a deadline to meet.  I expect payment of some kind for the service that I provide.  Please stop giving corporations the power to walk all over us!

Palace Pets Are at Build-A-Bear

Recently Build-A-Bear asked me to review the new line of Palace Pets. If you have a daughter under the age of 10, chances are you know exactly what I’m talking about. I was floored when I heard that Build-A-Bear was going to launch this line. I just imagined my girls (Diva particularly) slowly falling to the ground after fainting when she saw me pull the Majestic Disney Princess Palace Pets Berry out of that beautiful Build-A-Bear box.

Build-a-Bear-Palace-Pets

My girls do not have a favorite Palace Pet so it was so hard to choose which one to review. I finally settled on Berry since she was Blue and Diva’s favorite color was Blue. Berry, Snow White’s Bunny can be dressed in her Red and Blue Dress and Disney’s Berry Accessory Set with Beautiful Red Sparkle Bow Flats (fully dressed Berry retails for $66 or $25 without clothing and accessories).

Build a Bear 009

Your little one can extend their fairtale by making any furry friend a princess with Disney Princess costumes for favorite characters including Ariel, Aurora, Belle, Cinderella, Jasmine, Rapunzel, Snow White and Tiana ($16 each). Diva dressed her recently stuffed dog as Rapunzel.

Build a Bear 001 Build a Bear 007

Beauty, Princess Aurora’s Kitten; Treasure, Princess Ariel’s Kitten; and Pumpkin, Princess Cinderella’s puppy are all available like Berry at Build-A-Bear. Your little one can make their very own or you can order them online. All Palace Pets start at $25 and you can customize from there. I know that my girls adore the Palace Pets and the fact that we can make our own at Build-A-Bear just makes them want to jump for joy…literally.

Build a Bear 013 Build a Bear 010

 

 

I mean look at those shoes and that cute little tail!  All that cuteness makes me want to explode!

Build a Bear 022 Build a Bear 016

 

Enter to win a $25 Gift Card to Build-A-Bear so you can add one of the Palace Pets to your family!  Good luck – winner must be a resident of the Continental U.S.A. and 18+.

 

Disclosure of Material Connection:  I received one or more of the products or Services mentioned above for free or monetary compensation in the hope that I would mention it on my blog.  Regardless, I only recommend products or services I use personally and believe will be good for my readers.  I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255:  “Guides concerning the use of Endorsements and Testimonials in Advertising.